Flywheel Wrap-up, Part I

After a summer full of learning, working, and collaborating, Flywheel Project has successfully completed its first turn. For the last three months, our 11 interns have immersed themselves in projects at The Lab and throughout Boulder, gaining experience in everything from street activation and fan engagement to fine arts marketing and event sponsorships. They represented Black Lab Sports well through it all, and each of them was integral to the launch of this ongoing program.

Here’s a glimpse into what Flywheel has been up to since our earlier recap (found at



Broncos Training Camp Kids Day (before): Five isplack representatives got the crowd fired up during Kids Day at Broncos Training Camp, which also doubled as Miles the Mascot’s birthday. In addition to a lot of eager kids, party guests included mascots from around the state, such as Dinger from the Rockies, Edson the Eagle from the Rapids, and Rocky from the Nuggets.



Broncos Training Camp Kids Day (after): In about five hours of isplack-applying, the team was able to help an estimated 60% of the training camp crowd get its colors on. All of that True Blue and Electric Orange swiping left them exhausted, proud, and very popular in the eyes of the many young Broncos fans.



Mile High Stadium Tour: The Flywheel team took a trip down to Mile High Stadium before the start of a very exciting football season. Hearing from some of the top brass and learning about the challenges of operating a stadium on gameday shed new light on what goes on behind the scenes of one of the country's most popular sports.



iSplack College Gameday Photo Shoot: No one can relate to college students like college students. To kick off isplack’s fall football marketing campaign, Flywheel members orchestrated a photo shoot to show off the colors of the Top 25 NCAA Division I teams.



Broncos Block Party: Flywheel Project attended the first Broncos Black Party featuring Andrew McMahon and the Wilderness and hosted by iHeartRadio. The goal of the evening was scouting potential projects and activation opportunities for the group.



TedxMileHigh: Exposure and connection to the greater Colorado community is one of the program’s main objectives. Along those lines, a Flywheel Project intern spent two days at TedxMileHigh in Denver, during which he listened to experts speak about diversity and equality. You can find Kirby’s blog on his experience here.



The Gold Cup Soccer Tournament: Four Flywheel members brought energy and color to yet another pro sports event, this time at the Gold Cup soccer tournament in Denver. First engaging with fans at the pre-game tailgate and then posting up at stadium entrances with their isplack sticks, the team was able to help fans of four different teams (Mexico vs. Jamaica, Curaçao vs. El Salvador) celebrate and support the sport they love.


With one Flywheel Project turn completed and many more to come, we’re still refining the system and finding out how best to teach and utilize our young leaders. All in all, it was a great summer with lots of learning on both sides of the program. On behalf of everyone at Black Lab Sports and isplack, we want to thank Henry, Suzanna, Jake, Mike, Kirby, Connor, Michael, Hunter, Sophia, Nick, and Roy, for opening their minds and sharing their skills with us this summer. It’s been a pleasuring having all of you in The Lab, and we look forward to watching each of you thrive in your various pursuits.